Equifax Data Breach: Unveiling the Impact of Online Reviews
Now you’ve no doubt heard about the massive data security breach at Equifax that has put half the adult population of the United States in harm’s way. But what can Equifax’s online customer reviews tell us about this catastrophe? Can reviews predict terrible events like this one? And how much have Equifax’s customer reviews been […]
Don’t Buy Yelp Reviews – It’s Illegal
Did you know it’s illegal to buy Yelp reviews? And you could pay tens of thousands of dollars in fines if you’re caught. But fortunately, you may not have to buy Yelp reviews to fix a bad Yelp rating. This article gives you an alternative to buying Yelp reviews that is far less costly and […]
How Yelp Marketing Increases Sales
Yelp marketing can make or break your business. Good Yelp marketing generates a steady flow of customers and sales. Bad Yelp marketing can put you out of business. Local businesses can’t afford to ignore Yelp marketing any longer. Consumers use Yelp to find businesses Consumers now use Yelp as their primary way to find local […]
How to Deal with Bad Yelp Reviews?
Bad Yelp reviews can destroy your business. Bad Yelp reviews drag down overall Yelp ratings (number of stars). And every half star is precious. The vast majority of businesses benefiting from Yelp have 4 stars or more. If you get just 1 bad Yelp review with 1 star, it takes you 3 more 5-star reviews […]
Maximizing Yelp Reviews: Strategies for Boosting Sales
Get Yelp reviews often and systematically to get more sales from customers who discover your local business on Yelp. It’s not enough to get good reviews. You have to get a lot of reviews, and keep your reviews fresh. The formula for Yelp marketing success is to focus on 3 key success factors: better reviews, […]
How to Improve Yelp Reviews?
Yelp reviews drive Yelp marketing. Yelp reviews make or break local businesses. Good Yelp marketing increases sales. Bad Yelp marketing decreases sales. Yelp reviews are at the heart of every great Yelp marketing strategy. The key success factors for Yelp reviews are quality, quantity, and authenticity. Check out “How Yelp Marketing Increases Sales” for a […]
