Zillow Reviews Now Lead the Real Estate Industry

Zillow reviews now lead online reviews for real estate agents, just barely surpassing Google reviews by a nose.

In the world of online reviews, players like Yelp and Google reign supreme. But not for the real estate industry. In real estate, Zillow reviews have now surpassed both online review sites. When people search for online reviews relating to real estate, they’re now searching Zillow for reviews more than either Google or Yelp.

In 2016, Google outpaced Zillow by a hair. But throughout 2017, Zillow has consistently outperformed Google, albeit by just a tiny lead. Still, as small as the lead may be, the tables have officially turned and Zillow reviews are now the leader.

Despite the general popularity of Yelp, Zillow has long outpaced Yelp for real estate reviews. In 2016, searchers looked for real estate reviews on Zillow 3 times more often than Yelp. Now in 2017, Zillow reviews have widened their lead against Yelp reviews. Searchers now search for real estate reviews on Zillow 4 times more often than Yelp.

But what about the other real estate sites like Redfin, Realtor.com, and Trulia? They’re all very informative sites, but Zillow reviews are way ahead of the pack when it comes to consumer interest in online reviews.

So if you’re a real estate agent wondering which online review site to focus your efforts on first, the official recommendation of Rising Star Reviews is to focus first on Zillow.

Of course, once you have enough highly rated Zillow reviews from happy clients, we recommend you continue to build your reputation on Google, Yelp, and the major real estate review sites. Wherever your future clients happen to be, that’s where you should build trust and credibility with lots of heart-felt 5-star reviews from your happy clients. So don’t limit yourself just to Zillow reviews. Once you’ve conquered Zillow, make sure your online reputation is consistently stellar across Google, Yelp, Trulia, Redfin, and Realtor.com. Just be sure to put Zillow reviews at the top of your priority list.