The Impact of Google Reviews on PPC Campaigns
Yes, Google reviews impact PPC by increasing click-through rate, raising Quality Score, lowering cost per click, and getting better ad positions.
Why should you ask for a Google review?
You should ask for a Google review, because reviews drive return on investment for all of marketing, and Google is the most important review platform.
When should you ask for a Google review?
You should ask for a Google review as soon as possible after verifying a new customer is satisfied, on days and times when customers are not too busy.
Are fake Google reviews illegal?
Yes, paid fake Google reviews are illegal as “undisclosed paid endorsements.” But fake reviews that have not been paid for may not be illegal.
How do you get 5 star reviews on Google?
You get 5 star reviews on Google by asking first for private ratings, fixing problems for low-rating customers, then asking for a Google review.
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Steering Clear of Unethical Attorney Advertising: Examples and Guidelines
Attorney advertising practices like building out a website or blog, having a social media presence, appearing in legal directories or developing a lawyer PPC strategy are all permissible – under certain regulations. While the American Bar Association has some rules for ethical attorney advertising practices, many additional rules are set at the state level. Avoid […]
Easiest Customer Review System Anywhere
Our customer review system is the fastest, easiest, most effective and most affordable system anywhere. No marketing skills required. No customization required.
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Jeff Smith, Founder of Hooked Marketing, weighs in on how online customer reviews impact local SEO.
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Is lawyer PPC the best investment for your firm? In this guide, you’ll learn what PPC is, whether it’s right for you, and PPC ad best practices.
