Unlock the power of Facebook for your business with our step-by-step guide. Learn how to create a compelling Facebook page that drives sales effortlessly.
There are nearly 2.5 billion Facebook users out there, and that’s a lot of potential reach for your business.
Small businesses can especially benefit from learning how to create a Facebook page and how to optimize it for sales. It can help you boost sales as it’s a resource for reviews and source for website traffic, which often converts to sales.
It can also help you reduce overall marketing costs, reach a specific audience, and give you access to easy-to-understand insights, which help you make decisions about what to serve your audience with next.
Convinced this is a good move for your business? We hope so.
Here’s everything we’ll cover in this guide on how to create a Facebook page that boosts sales:
How to create a Facebook page
1) Register to create a Facebook page
2) Enter in your business’ basic information
3) Upload pictures
4) Include important business information
5) Select the most relevant Facebook page template
6) Add a button
7) Make use of your page tabs
8) Invite your friends to “Like” your page
9) Verify your page
How to create sales from your Facebook page
1) Create a posting strategy
2) Enable reviews or recommendations
3) Ask for Facebook reviews from customers who trust your business
4) Engage with customers
How to create a Facebook page
A Facebook page is free to create and manage, and it’s a fantastic resource for boosting your business’ sales. Local and small businesses can especially benefit from this tool, as it’s a great way to create a community where your customers can learn about deals, updates, and other valuable information from your business.
Here’s how to create a Facebook page for your business:
1) Register to create a Facebook page
You do need a personal Facebook page in order to create a business page. If you don’t have one, you can sign up here.
Once you are logged in to your personal account, you can create a Facebook page by selecting “Create” from the upper right-hand corner, then selecting “Page:”
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From there, select “Page:”
Choose either “Brand or Business” or “Community or Public Figure.” If you are a for-profit business, select the first option:
2) Enter in your business’ basic information
From here, type in your page name – which should be the same name as your business – and select a category for your business.
The category is important, as it will help people searching on Facebook for products or services your business offers to find you, which leads to sales. It’s a good idea to be as specific as possible. You will be able to change your category if you think of something better suited for your business later on. Then, click “Continue:”
You’ll then be asked for your address, phone number and website.
3) Upload pictures
Images make your business instantly recognizable by your customers, thus helping them find you easier and turn more page visitors into website visitors, and ultimately making them become customers.
Next, you’ll be directed to upload a profile picture and cover photo to your Facebook page, to make it easy for your customers to find you. You have the option to skip this step if you don’t have the images ready yet, but be sure to add them before inviting people to “Like” your page.
Many businesses choose to use their logo as their profile image because it’s recognizable. As for your cover photo, you can really get creative with it. Here are some ideas for creating your Facebook page’s cover photo:
- Use the space to announce a sale or deal. If you’ve got an annual sale or discount code you want your customers to know about, use the cover photo space to talk about it.
- Display your tagline or mission statement. If you have a tagline, or if your mission statement packs a powerful punch, you can use that as your cover photo. This is a great way to show off your brand’s personality.
- Show off your staff. Does your staff regularly interact with customers? If so, using a staff photo would be a good way to humanize your brand.
- Highlight a mission or cause you’re currently supporting. If you’re partnering with a local non-profit or sponsoring an event, use the cover photo to let people know.
- Opt for a cover video. Video is highly engaging and interactive. If you’re willing to try something a little outside the typical comfort zone, try shooting something for your cover video.
When uploading, keep the following specs in mind:
- Facebook profile photos should be 360 pixels wide x 360 pixels tall
- Facebook cover photos should be 820 pixels wide x 312 pixels tall
- Facebook cover videos should be 820 pixels wide x 462 pixels tall, 20 to 90 seconds long and have a minimum resolution of 1080p
Canva is an excellent free resource with templates of the above sizes to help you create Facebook graphics that follow best practices.
4) Include important business information
Now that you have the very basic information on your business’ Facebook page, it’s time to get detailed. The more information you have, the easier it will be for potential customers to find what they’re looking for.
When the path is easy for them, they’re more likely to convert into sales for you over a competitor.
Go to your page and click the “About” tab to see all the fields you can enter information into. This includes adding:
- Hours
- Website
- Contact info
- A brief “About” section
- Team members
- Unique username
- Your business’ story
There are many other fields as well, but you only need to add information to those if they are relevant to your business.
How to create a Facebook page username
To create a unique username, also known as your “vanity URL,” locate the “General” section, and select either “Create Page @username” or “Edit:”
How to add a Facebook page story
Adding your story helps you connect with your customers in a unique way. When you tell it, you build an emotional connection between your brand and your customer, which leads to trust, and eventually, sales.
To add your business’ story, go to the “Our Story” section on the right side of the “About” page. From here, you can tell customers the history of your business, and why you do what you do. You can also upload a header photo for this section, perhaps of your business’ founders, the staff, your building, or something else related to your story.
5) Add the most relevant Facebook page template
When you create a Facebook page, you are automatically given a “standard” Facebook page template.
However, that may not be the one that best suits your business’ needs. There are 10 Facebook page templates for you to choose from:
- Standard
- Shopping
- Services
- Business
- Movies
- Venues
- Nonprofit
- Restaurant & Cafes
- Politicians
- Video page
Here’s how to change out your Facebook page template:
Go to your Facebook page, and click “Settings:”
Select “Templates and Tabs” from the left-hand sidebar, then under “Template,” select “Edit:”
You can go through the template options from here. Before you apply a template, Facebook will tell you how that template will change your Facebook page.
6) Add a button
Facebook allows you to add a call-to-action on the front of your page to help customers get in touch with you easier. This optimizes your Facebook page to drive traffic to your website, specific landing pages, or to contact you over the phone, text or through Facebook Messenger. All of these points of contact bring your customer closer to purchase.
To benefit from this feature, go to your page and click “Add a Button:”
You can select from several options, including methods of contact or directing customers to your website.
7) Make use of your page tabs
Your Facebook page has several tabs beneath your profile picture that you can reorder or change as you like.
You can be strategic in deciding how to order your tabs by thinking about what a customer might be looking for when coming to your Facebook page. If you have a product you only sell online, you may want the “Reviews and Recommendations” tab to be up there. If you want customers to easily find your hours and address, you may want the “About” tab to be near or at the top.
Here’s how to create Facebook page tabs in the order you want:
Go to your Facebook page, and click “Settings:”
Select “Templates and Tabs” from the left-hand sidebar:
Move tabs to the order you want by clicking and dragging the hamburger menu symbol on the left of each tab:
To add a tab to the list, simply click the “Add a Tab” button, and select the ones you want to see on your home page.
Here’s an overview of each tab, so you can learn how to create Facebook page tabs that best serve your customers:
- About: Lists out contact information, hours, address, and your business’ story.
- Photos: Displays all photos of or uploaded by your business.
- Events: Shows upcoming events at your business.
- Reviews or Recommendations: Displays all reviews or recommendations left by your customers.
- Videos: Houses all videos created by your business’ page.
- Posts: Shows customers all posts created by your business’ page.
- Community: Lists those who “Like” your page and all times your business has been mentioned in others’ posts.
- Shop: You can link your online shop items directly through Facebook. This tab does take some time to set up.
- Offers: Lists out current offers from your business.
- Jobs: Any job postings listed by your business will appear here.
- Groups: Any groups linked to your business’ page will appear here.
- Services: Beautifully lists out the services your business offers.
- Live Videos: Displays live videos you have created on your page, all in one place.
- Notes: Shows all notes created by your business.
8) Invite your friends to “Like” your page
Once you’ve implemented everything you learned on how to create a Facebook page, start gaining traction by inviting your friends to “Like” it.
Here’s how:
Go to your page’s Home section, and scroll until you find the “Invite Friends” section on the right-hand sidebar:
Select either specific friends, or choose to invite all your Facebook friends to like your business’ page.
9) Verify your page
Facebook has two verification badges: a blue badge and a grey badge. Blue badges indicate a verified public figure, media company or brand. Grey badges indicate a verified business or organization.
Your business can apply for a grey verification badge, which helps customers identify your page as the only page truly representing your business. It’s not necessary, but it’s a good idea to avoid any confusion. Once your page is published, has a profile and cover photo, and has posts, you can apply for verification.
Here’s how to verify your Facebook page:
Go to your Facebook page, and click “Settings:”
Under the “General” tab, select “Page Verification,” then “Verify this Page.”
Enter your business’ publicly listed phone number, then click “Call me now.” Enter the verification code provided, then click “Continue.”
How to create sales from your Facebook page
Learning how to create a Facebook page is only the first step to boosting sales through the social platform. Part two is learning how to optimize your Facebook page, or implement strategies that will give you sales-focused results.
Here’s how to create sales from your Facebook page:
1) Create a posting strategy
Facebook is all about community and interaction, so when you first create a Facebook page, it’s important to think about your posting strategy. What are you going to post about, and when? Who will be in charge of posting to your Facebook page? What time are you going to post?
Here’s how to create an effective posting strategy for your page:
- Create a consistent schedule. Try posting three times a week – Monday, Wednesday, Friday – and see how things go from there. The key is to be consistent.
- Don’t only post sales pitches. Your Facebook page is a great way to serve people, so don’t only post about your products or services. Create trust and community by educating, entertaining, and serving your customers with information.
- Choose posting themes. Pick three or four themes to stick to when creating posts. For example, every Monday you may post educational content, while each Friday you entertain your audience with a GIF or a pun.
- Create posts in advance. Spend time on your posting strategy before posts need to go out so you don’t panic on the day something is supposed to be posted.
- Experiment with content. Try things out and see which kinds of posts perform best. Continue posting that kind of content.
When you are active on Facebook, you let consumers know you are current. It shows you’re in business, that you know what you’re talking about, and it gives them confidence that you’re the right business for what they need.
2) Enable reviews or recommendations
If reviews or recommendations are not currently listed as a tab on your page, we highly encourage you to add them. Today’s consumers overwhelmingly trust online reviews of businesses – 83 percent, in fact, trust them as much as they do personal recommendations from friends.
Some businesses choose not to because they aren’t sure how to respond to negative reviews, but don’t fret. These are more of an opportunity than a hindrance if you approach them in the right way.
Here’s how to enable reviews or recommendations for your Facebook page:
Click “Settings” on your page:
Click “Templates and Tabs” on the left-hand sidebar:
Scroll to the bottom, then select “Add a Tab:”
Add the “Reviews” or “Recommendations” tab to your Facebook page to allow customers to leave reviews.
3) Ask for Facebook reviews from customers who trust your business
Customers who trust your business are ready and willing to recommend you – highly – to friends, family, and publicly online.
Your business should have an average Facebook rating of 4/5. If you have one lower than that, 57 percent of consumers won’t even consider going to you.
You should have a minimum of five reviews to get sales results from your Facebook page, but if your overall rating is under 4/5, you need more reviews from trusting customers to boost your rating.
Here’s how to ask for more Facebook reviews from customers who trust your business:
- Earn their trust. Before asking customers to leave you a public Facebook review or recommendation, earn their trust by asking for honest feedback first and fixing any issues that may keep them from loving your business.
- Send follow-up review requests. Sometimes life gets hectic, and even though a customer may intend to leave you a review, they simply forget. Send a follow-up review request to any customers that don’t initially respond.
- Send requests often. Send a new batch of review requests at least weekly – if not daily – to get feedback from customers while their experiences at your business are still fresh.
- Automate the process. If it sounds like a lot of work to do manually – it is. Thankfully, technology is on our side! Check out our free trial which automates the review-request process by following all of the above best practices.
4) Engage with customers
Don’t forget the ultimate purpose of Facebook: community.
Facebook places high priority on those pages that interact with their community. And, when you engage with your customers, you build trust and authority in your industry. It shows you truly care, and consumers are more likely to buy from you as a result.
It’s also the best way to rise above Facebook’s constantly changing algorithm. By getting your customers to engage by Liking, sharing, and commenting, you help your content to show up in the News Feeds of more customers.
Here are things you can do to engage with customers on Facebook:
- Respond quickly to messages. If you don’t always want to be attached to your Messenger app, you can set up an autoresponder letting customers know you will get back to them during regular business hours.
- Respond to comments made on your posts. Whether it’s from a happy customer or one with a complaint, take a moment to respond. It shows you care about every customer experience.
- Create posts your audience wants to engage with. Create community by asking questions, educating, and putting out valuable posts on your business’ Facebook page. End your posts with “Tag a friend who needs to see this,” “click ‘Share’ if you agree,” etc. If you don’t ask for engagement, your audience won’t know to give it!
Our Facebook Review Management tool helps businesses with their Facebook reviews. We help businesses manage their reviews, and we also help businesses get more reviews. We believe that every business should have a solid social media presence, and reviews are a big part of that.
