Yes, Google reviews help with SEO so much that they’re the most effective way local businesses improve their search rankings.
Yes, Google reviews impact PPC by increasing click-through rate, raising Quality Score, lowering cost per click, and getting better ad positions.
You should ask for a Google review, because reviews drive return on investment for all of marketing, and Google is the most important review platform.
You should ask for a Google review as soon as possible after verifying a new customer is satisfied, on days and times when customers are not too busy.
Yes, paid fake Google reviews are illegal as “undisclosed paid endorsements.” But fake reviews that have not been paid for may not be illegal.
You get 5 star reviews on Google by asking first for private ratings, fixing problems for low-rating customers, then asking for a Google review.
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